Services — Alex Morgan Design
What I Offer

Services

Strategic brand design for startups that want to look like they mean business from day one.

01

Brand Identity

The complete visual system.

Everything your brand needs to look and feel like a category leader — from first impression to full rollout.

Ideal for

Startups at pre-launch or Series A looking to establish a strong visual presence.

What's Included

  • Logo suite (primary, secondary, icon)
  • Colour palette & usage rules
  • Typography system
  • Brand pattern & graphic elements
  • Business card & stationery design
  • Brand guidelines document
02

Brand Strategy

The thinking behind the design.

Before a single pixel is placed, we define who you are, who you're for, and how you're different.

Ideal for

Founders who want to build on a solid strategic foundation before investing in design.

What's Included

  • Competitive landscape audit
  • Brand positioning statement
  • Audience personas
  • Messaging hierarchy
  • Brand personality & tone of voice
  • Strategic brief document
03

Visual Systems

Scale without losing consistency.

A scalable design system that lets your team create on-brand assets independently — without needing a designer every time.

Ideal for

Growing teams that need to maintain brand consistency across multiple touchpoints.

What's Included

  • Component library (Figma)
  • Template suite (pitch deck, social, docs)
  • Icon set
  • Photography & illustration guidelines
  • Digital asset package
  • Usage documentation
04

Launch Kit

Everything to go live with confidence.

A focused, fast-turnaround package for startups that need to launch now and look great doing it.

Ideal for

Early-stage startups that need a professional brand fast, without the full identity investment.

What's Included

  • Logo (primary + icon)
  • Core colour & type system
  • Social media profile assets
  • Email signature
  • Pitch deck template
  • 2-week turnaround
FAQ

Common Questions

How long does a brand identity project take?

A full brand identity typically takes 4–6 weeks from kick-off to final delivery. Launch Kits are delivered in 2 weeks.

Do you work with early-stage startups?

Yes — most of my clients are pre-launch or Series A. I understand the constraints and pace of early-stage companies.

What do you need from me to get started?

A brief, a budget, and a willingness to collaborate. I'll send a discovery questionnaire after our first call.

Do you offer ongoing retainer work?

Yes. After a project, I offer monthly retainers for ongoing design support, asset creation, and brand management.

Not sure which service is right?

Let's Talk