Designing brands that mean business.
I'm Alex Morgan — a brand identity designer based in London. I work with early-stage startups and growth-stage companies to build visual identities that are bold, strategic, and built to last.
Before going independent, I spent five years at top London agencies working on brand systems for companies across fintech, health, and consumer tech. Now I bring that rigour directly to founders who want agency-quality work without the agency overhead.
Design is strategy made visible.
A great brand isn't just a logo — it's a coherent system of decisions that communicates who you are before you say a word.
I believe in doing the strategic work first. Every visual decision should be traceable back to a business reason.
The best brand identities are both timeless and distinctive. They don't follow trends — they set the standard for their category.
The Process
Discovery
Deep-dive into your business, audience, and competitive landscape. We define what makes you different.
Strategy
Positioning, messaging hierarchy, and brand personality — the foundation everything visual is built on.
Design
Logo, colour, typography, and the full visual system. Iterative, collaborative, and precise.
Delivery
Production-ready files, brand guidelines, and everything you need to launch with confidence.